Mercedes to Phase Out ‘EQ’ Branding as Electric Becomes the New Standard
In a strategic shift towards a unified brand identity, Mercedes has announced its intention to retire the ‘EQ’ sub-brand for electric vehicles (EVs) by 2024. Initially introduced in 2016 to differentiate battery-electric vehicles from traditional models, the ‘EQ’ designation is now viewed as less relevant as the company embraces a fully electric future. This move […]
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