Mazda Makes Bold Move: Slashes 2024 CX-90 Prices Up To $4,000!

Attention SUV enthusiasts and Mazda fans! If you’re considering the 2024 Mazda CX-90, there’s compelling news that could influence your purchase decision. Mazda has announced a notable price adjustment for this highly anticipated three-row SUV, designed to enhance both affordability and strategic market positioning. This development not only underscores Mazda’s commitment to delivering value but also presents a timely opportunity for potential buyers.

“Mazda is making a bold move in the mid-size luxury market with the 2023 CX90” shared by YouTube channel: AutoNation

2024 CX-90 had lowered its price.

The nonhybrid models of the 2024 CX-90 have seen a price drop ranging from $1,750 to a whopping $4,050. Yes, you read that right! This means you can now get behind the wheel of the base Turbo Select model for under $40,000 – to be precise, $39,220. This is a $1,750 reduction from its initial price, making the entry into the Mazda SUV family more accessible than ever.

But the savings don’t stop there. The top-tier Turbo S models, which boast a robust 340-hp turbocharged 3.3-liter inline-six engine, have also seen a $4,000 price cut. The Turbo S Premium now sits at $53,825, while the Turbo S Premium Plus is priced at $57,325. The highest trim, the Turbo Premium Plus with a 280-hp version of the same engine, now comes with a price tag of $50,275, reflecting a $4,050 decrease.

On the flip side, the 323-hp plug-in-hybrid (PHEV) version of the CX-90 has undergone a less favorable price adjustment, with starting costs increasing by $500 to $2,500 depending on the trim. The base PHEV Preferred now starts at $51,320, while the PHEV Premium and PHEV Premium Plus are priced at $55,775 and $58,825, respectively.

This strategic pricing move comes as Mazda prepares to launch the two-row CX-70, which will share the same price point as the CX-90. It’s a bold strategy that simplifies the decision-making process for buyers. Whether you need two rows or three, the price remains consistent, allowing you to choose based on your space requirements without worrying about a price penalty.

The CX-90 offers two additional mild hybrid trims compared to the CX-70, catering to the higher demand for three-row midsizers. Meanwhile, the CX-70 does not offer the entry-level Select trim or an entry-level S, providing a clear distinction between the two models.

A Black Mazda Car Parked on Street — Photo by Supreet on Pexels

Mazda’s approach to pricing can help people save their money to a large extent.

Mazda’s approach to pricing is as innovative as their vehicles. Instead of charging more for additional seating, they’ve chosen to align the costs, making it a win-win for families and individuals alike. It’s not every day that a car manufacturer reduces prices on a new model, let alone by thousands of dollars.

For those interested in financing, Mazda has also announced attractive APR offers, including 0.9% APR for 36 months on select CX-90 models. Additionally, Mazda is showing appreciation to their loyal customers with a $1,000 cash back loyalty offer for current CX-9 owners who purchase or lease a new 2024 CX-90.

Woman in Jacket Standing by Mazda MX-5 — Photo by class SSS on Pexels

Mazda’s innovative pricing strategy for the 2024 CX-90 marks a pivotal shift in the SUV market. By implementing substantial price reductions on nonhybrid models and offering competitive financing options, Mazda enhances the accessibility of luxury and performance for a broader audience. This approach not only underscores the company’s commitment to delivering exceptional value to customers, but it also presents a compelling opportunity for potential buyers to experience an elevated driving experience without the premium price tag.